“Juventus have always done a lot of trading to support their great position”

Fellow Marchti on Tmw: Numbers in football don’t explain everything, God forbid. But they help with understanding. To put some periods in context as well. As well as interpreting trends and moods. We are not talking about the numbers related to the football game (which is also important but related to the development of the project) but those about the investments that are the starting point and the engine. To understand (or dispel) some common loci.
The data from which we started was revealed by CIES, the UEFA Study Center, a few days ago. To analyze the last ten years of the market (hence a very long period) and the most recent calendar year.

First consideration: We can say that the economic crisis caused by Covid19 is practically over. At least as far as investments are concerned. In 2022, 6 billion and 200 million euros were spent (in the Big5). Certainly more than in 2018 (5.82), very close to 2019 (6.69, record spending).
But – because there is always a but – the Premier League plays the lion’s share. None of those 6.2 billion spent half. Approximately 48.5% of purchases are made by English clubs (3.01). Other leagues reach an astronomical distance: Serie A (1.03 billion euros, 16.6%); Ligue 1 (0.77; 12.4%); La Liga (0.72; 11.6%) and the Bundes (0.67; 10.8%).

The second consideration: the prime minister’s flexibility was extraordinary. Before the pandemic, its market share of spending hovered between 40 and 28. Even in 2019, the last virus-free year, it bottomed out. For heaven’s sake, always with the lead, but closely followed by others. More balanced expenses. From 2020 to today, the Prime Minister first maintained almost the last level or less of spending (just under 2 billion euros), only to reach 3 billion this season and capture 48.5% of the “market”. It would be difficult, with such purchasing power, to be able to close the gap. But it is a demonstration of how an attractive league can have a different reaction capacity than others.

The second consideration is bis: purchasing power is due to the ability to act passively. In these 10 years, the Prime Minister’s commitments amounted to 9.5 billion euros (Serie A 1.4) and the only positive is France. In this calendar year, as can easily be assumed, the deficit is -1.72 billion. La Liga, the second most indebted, is at -144, but in millions of euros … Serie A at -78 …

Third consideration: The team that has spent the most time this decade is the same team that has spent the most time this calendar year: always Chelsea. The only Italian in the top ten among the teams with the most investment is Juventus, in fifth place, with 1 billion and 580 million euros spent: thus 158 per year on average. There is no surprise, of course, in the great 10: Chelsea, Barcelona, ​​Manchester, Paris Saint-Germain, Real, Liverpool, Arsenal and Atletico. Nobody is missing in the party of the English great five, the great three Spaniards, PSG and Juventus. All over a billion in spending. Above the billion we also find Tottenham, Monaco, Inter and Everton. Below are Rome (15, 959 billion) Milan (19, 866) and Naples (20, 861). Only Bayern is missing (16th place) but maybe that’s nothing new…
In spending a calendar year, there are some differences: meanwhile, the best 10 7 are English. Barcelona, ​​Paris Saint-Germain and Juventus are “resisting” (188 million spent in 12 months). The only other Italians on the list are Naples and Atalanta (respectively they spent 109 and 104 million): investments that have yielded results, at least so far.
In light of this data, the wrath of Juventus, understood as a club, can be understood more: the expenditures in the past 10 years have certainly led to a series of consecutive championships (8 out of 10, in the considered period). But it does not mean that the least was spent last year, on the contrary …

Fourth consideration: Here, however, the previous statement about Juventus must be tempered: because among the top teams, it is among the teams that have made the most profits: even here (slightly) more than a billion euros. And to keep her company are Monaco, Chelsea and Real Madrid. So it’s true that Juventus have spent, but they have also made a profit over the years. How other Italian teams won: Roma (766), Inter (628), Atalanta (575).
Juventus also collected in this calendar year (5th in order): 136 million euros. A certain year the city had the highest profit in the world (279).

Fifth consideration: We know the teams that in these 10 years have been able to do business in football, but seeing the numbers written is even more impressive. Lille (the original machine for healthy capital gains) has a surplus of €379 million in the market in the last decade. It is followed by Lyon (282) and Monaco (215): France dominates. Then there is Italy with Udinese (190) and Atalanta (139), but also with Sampdoria (+112), Empoli (+108) and Fiorentina (+76).
There is also a downside. Because if it is true that Juventus has also raised more than a billion in these ten years, the balance remains negative by about 500 million. Almost the same as Milan (-488, not in the standings) who – by a percentage like Juventus – invested more than they collected. I think Manchester United is at the top of the table (deficit of 1.2 billion), followed by City (-902) and then Paris Saint-Germain (-868). Barcelona have signed almost less than half of United (-749): thus closer to Juventus than the Reds. Two other Italians in this ranking: Inter (-298) and Naples (-247) are in the last two places, practically in the top 20. Top 20 places where of course 13 in the Prime Minister.

Sixth consideration: If this calendar year’s Chelsea is the team with the worst negative balance (-259), then Juventus has a negative balance of -47, just a hair above Monza (-45). It is strange and singular that Monza opened the Juventus crisis.

The resulting drawing begins to acquire sharp outlines. Juventus have always made a lot of trading to support their big position. Up to a certain point this allowed her to win. Then – for a series of reasons that we’ll probably dive into in the next few days – she can no longer do that. But the investments did not continue to fail. This is why – even more so – we are caught in the eye of the storm. Above all, this is why – more than that – the project must be defended. For if there is strength to support it economically, there must be strength to support it even in facts so that they are contrary to reason. That’s why Allegri says he has to find a solution. He knows he is at the helm of this project. Giving up means getting rid of a good piece of work.